Brand design: the clean water institute of calvin collegeThe Clean Water Institute of Calvin College is committed to one goal: creating sustainable access to clean water. Through various interdisciplinary efforts they travel to international communities in need of treated water sources while educating engineering, international development and political science students along the way.
We were tasked to create a marketing campaign for the CWICC, a fledgling organization, that would solve one of their messaging problems. The Just Add Water© campaign addresses one of their primary needs: recruiting college students to become involved with their work. The goal was to make clean water seem like not only an attainable goal, but a commodity with far-reaching benefits: Approachable, doable and effective. |